Altertown

It was a pleasure to work with @altertownstudio , a football inspired fashion brand from Bandung. Redefining their communication strategy to make a football inspired fashion that truly lives inside a football fan’s hearts. #BlurringTheGap becomes the core message of Altertown, blurring the spirit of football, the dedication of players, and the passion of supporters that embodied in Altertown’s identity. Using visual directions that represent the blurred gap such as subtle color changes or dynamic shapes transition, Altertown’s apparel makes a football feels truly ours! 🏃⚽️