Fond Philosophy

WE WORK ACROSS THE FULL SPECTRUM OF BRAND COMMUNICATION — COMBINING STRATEGY, DESIGN, AND SYSTEMS THINKING TO DEVELOP COHESIVE AND SCALABLE IDENTITIES.

We specialize in crafting brand languages with depth—translating ideas into expressions that engage perception, emotion, and behavior.

Fond Craft

What We Do

IDENTITY

Building distinct, adaptive identities through clear visual strategy, identity systems, and unified guidelines.

SCOPE OF WORK:

•Brand Story•Design Strategy•Visual Strategy•Identities Systems•Image Language•Illustration Language•Brand Guidelines

COMMUNICATION

Formulating clear messaging, taglines, tone of voice, and campaign concepts that extend into memory and perception.

SCOPE OF WORK:

•Baseline & Taglines•Brand Key Messaging•Tone of Voice•Communication Strategy•Campaign Concepts•Photo & Video Direction

EXPERIENCE

Embedding brands within cultural and experiential contexts beyond visual presence through packaging, environments, and digital platforms.

SCOPE OF WORK:

•Packaging Design•Environments•Websites•Social Media Direction•Activation Concept

THE TEAM

Studio Principal / Creative Strategy

Head of Design / Graphic Design

Head of Research / Design Researcher

ITB Korporasi KinaryaHigher Education

AltertownFashion

MYCLSustainable Materials

HuluRupaRoastery

HanziraFashion